Traditional Marketing Versus Digital Marketing

Traditional marketing ( print, tv, radio, telemarketing ) are still being used up to today… but in todays society it’s very dated.
Today’s society is all about online media, if a customer searching for your company sees no website, Facebook, Youtube, or Twitter it’s a red flag and an instant turn off, although word of mouth is still very powerful, customers still want to see pictures, reviews, videos and website to back up the word of mouth before going to your business or buying your service or product.

Traditional Media
1: Spending a highly fixed rate on tv, yellowpages, radio ads.
2: Customers won’t watch tv ad, listen to radio commercial, throws away fliers.
3: Not Highly Measurable.
4: Less geographical targeting.

Digital Media
1: Free Facebook, Twitter & Instagram.
2: Free Youtube so customers can connect on an emotional level.
3: Highly measurable marketing.
4: Only marketing to people searching for your product or services.

Well this picture below says it all really 😉

digital marketing infographic

Did You Know?

1: There are over 1 billion people active on Facebook?
2: There are over 304 million people active on Twitter?
3: Google is the largest search engine in the world!!
4: YouTube is the 2nd largest search engine in the world!!
5: Did you know that Google owns YouTube?
6: All of the above ^^^ is absolutely FREE!!

Why don’t you jump on board and join in on the new traditional marketing society 🙂